@fourdynetwork | Posted 02 Jan. 2019
@nikita_agarwal | Posted 02 Jan. 2019
Some tips to advertise on Facebook are as follows
Mine audience insights.
is one of the best tools you have at your disposal. It essentially allows you to learn about specific audiences before risking your budget or targeting them. It works by mining available Facebook data and showing you exactly who your target market is, based on people who already like your page.
Create unique ad sets for each audience.
One of the neatest features of Facebook’s advertising platform is that you can create separate ad sets for unique audiences. In other words, you can create two different ads and deliver them to two completely unique audiences. Or you can create the same exact ad and send it to two different audiences. Ultimately, the result is better targeting.
Accompany ads with landing pages.
Very rarely should you connect an ad to your website or product page without first pushing visitors through a landing page. Landing pages allow you to maximize your Facebook advertising efforts by educating users before asking them to buy. because Facebook advertising isn’t cheap. You’re going to spend money on your clicks and you want each one to count. Simply sending them to a basic website or product page without any clear direction of what they need to do is a waste of money.
Establish a bid strategy and budget
Finally, it’s critically important that you set a bid strategy and budget. Otherwise, you’ll end up spending way more than you intended. Thankfully, Facebook makes this easy by allowing you to use what’s known as Optimized CPM.
With this tool, you’re essentially giving Facebook the permission to bid for ad space based on the constraints and goals you provide. This generally allows you to maximize your budget and avoid overspending. Until you get an idea of how much ad space costs and how to allocate your budget, it’s best to let Facebook take care of this aspect of your campaign.
Although, it is very easy to , owing to their user-friendly interface. It is rather tricky to find the right balance. brings to you seven clever Facebook marketing campaign ideas that are not only different but are also tried and tested. Read the article below-
Hope this helps
Lins digital- an