Here are some of the mistakes that the top social media agencies avoid-
- Focussing on likes - The best post is the one designed specifically for social media and is emotion-led. Most brands fail to get the best results as they lack these two important elements and focus only on likes. Well, liking number isn’t bad but other factors matter too!
- Choosing the wrong audience - Understanding your audience as a brand is just as important as knowing what you want them to do. How will they use your product? What pain points do they have that you as a brand needs to solve? Even within your overall audience, different niches will have different priorities, problems, and objections.
- Ignoring the negative feedback - Brands quickly forget they have a face and just because users cannot directly point fingers at a particular person, brands feel they can do what they like and get away with it. Well, be aware that prospective and existing customers are watching and the way your brand responds to a disgruntled customer will affect their perception of your brand. To make it worse, there are competitors waiting to latch on to your brand’s mistakes
- Not A/B testing for mobile Ads- you must look for button color, CTA, title cards, logo, social proof, live-action, and storytelling elements. These elements are must if you are launching Facebook video ad campaigns. It will give a healthy jump in click-through rate and conversions.